Featured · Branding
Why Premium Packaging Triples Brand Recall
Unboxing is the moment your brand becomes memorable. Here's the data behind why packaging matters.
Ritika Nair · Apr 18, 2026
Read article The Prashi Journal
Stories worth unboxing
Trends
The 2026 Corporate Gifting Trends Report
Sustainability, personalization and storytelling are reshaping corporate gifting in India.
Arjun Kapoor · Apr 12, 2026
HR
Onboarding Kits That HR Teams Are Obsessed With
Six ingredients of a welcome kit that turns a new hire into a brand evangelist.
Meera Pillai · Apr 06, 2026
Logistics
How To Plan A Pan-India Diwali Rollout
Operations, timelines and the playbook we use for 1,000+ city Diwali campaigns.
Vikram Sethi · Mar 28, 2026